iPhone 11 unveiling - as it happened: Apple reveals release date, price, images, specs and more of new iPhone - latest updates
Apple has revealed not one new iPhone, but three.
The company unveiled the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max during its biggest event of the year, There were also a variety of other updates, including the iOS 13 release date, a new Apple Watch and updates on Apple's plans for online services.
The phones brought with them new colours, as well as vastly improved cameras.
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The iPhone 11 Pro features four hours better battery life than the iPhone XS.
The iPhone 11 Pro can do this by taking nine pictures at once. A neural engine then generates the output image.
"It is computational mad science," we're told.
There's another video to showcase the phone's video-taking and editing capabilities.
The focus of this iPhone unveiling has been very much on the camera.
At least 75 per cent of the iPhone 11 Pro presentation has been about the triple-camera system.
"We think this is the most exciting iPhone yet," Apple's Phil Schiller says. "We've made a video to tell you all about it."
The viewers on Apple's YouTube stream are beginning to drop off now. Either they've got their fill of iPhone 11, or they're getting a little tired of all these ads.
There's a brief mention of privacy, but then it's back on to talking about the camera.
"iOS 13 is developed from the ground up with privacy in mind," the video says.
As expected, the iPhone 11 Pro will cost $999 and the iPhone Pro Max will cost $1,099.
They will be available for pre-order from 5am Pacific Time this Friday and will be shipped from 20 September.
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