Wuntu: Three phone network launches new rewards app that learns from users

Three has launched a free new app called Wuntu, which presents a custom set of seven special offers and rewards directly to customers each week.

The loyalty programme, which promises “a range of exclusive rewards, money-saving offers and one-off experiences” across categories including entertainment, travel, food and technology, will refresh itself with a new selection of offers every Thursday.

However, Three will roll out bonus offers ahead of major calendar events, such as Mother’s Day and Easter, and says it could also tailor offers around fast-changing factors like weather, and even notify users about time-limited rewards in their local area, at some point in the future.

Wuntu will provide the same set of offers to all users to begin with, but will customise them over time, depending on customers’ interests.

“While at first the rewards it offers will be more generic, over time the mixture of offers, rewards and content will become increasingly catered to the users’ interests, the more they use it,” said Danny Dixon, Three’s director of digital offers and rewards.

Three’s current list of partners includes large firms, such as Topshop, Disney, Amazon, Vue, Deliveroo, lastminute.com, as well as smaller operations, like Gusto, Groom and BakedIn.

“The nature of these will range from the small to the show-stopping - so from money off your morning coffee, right up to a chance of winning a free holiday, you can rest assured there will always be something that takes your fancy,” said Three.

The company also told The Independent that an upcoming offer will give users the chance to win tickets to the Empire Awards on 19 March.

The app, which works in a similar manner to Tinder, allowing users to skip, delete and save offers with swipes, is available to Three customers on Google Play and the App Store.