iPhone Xs price and release date: Apple reveals how much new phone will cost

Apple has unveiled its most expensive iPhone ever made.

But just how expensive depends on which of the big new phones you are looking for.

The most pricey of them all is the Xs Max, which brings the biggest ever display in an iPhone.

That starts at $1099, or roughly the same in euros and pounds. And it is likely to become much more expensive at the biggest storage option – which goes all the way up to 512GB, by far the most storage ever offered in an iPhone.

The Xs starts at $999, just like the iPhone X that it replaces. That will also benefit from the bigger storage option.

Both of those phones will open for pre-orders on Friday, 14 September. They'll start shipping exactly a week later, on the 21st.

The cheaper iPhone Xr is still one of the more expensive iPhones that Apple has ever offered. It starts at $749, roughly in line with the iPhone 8 Plus.

That will go on sale in over a month, on October 19. It will ship a week after that.