Hero comes up with solution to the 'dip you can't reach at the bottom of the jar' problem

Sir David Attenborough may have suggested that humanity faces extinction due to population sizes, but there's a pressing problem out there, what to do about that last 4% of Marmite that gets stuck at the bottom of the jar?

For many years the knife/tortilla chip have proven readily available and moderately successful tools for scraping the remainder, but spread aficionados will know all too well the so-near-yet-so-far pain of the dip stuck just beneath the rim.

But salvation is here! Ron at Lift Tech Inc. has invented a reusable jar that can be pushed at the bottom to elevate the spread.

Yes, he's basically re-invented a cross between the Push Pop and those cylindrical toothpaste dispensers, but let's not p*ss on his parade, a parade he's cheerily-named 'Jar Invention Lifts It All!' on YouTube.

"I already eat all my food out of a caulk gun, doesn't everybody?" one Reddit user quipped in relation to the product's industrial design, but most were supportive of the dip-saver.

But how to gain investment in the invention? Crowdfunding may be the answer, given that the impracticality of getting spread out of jars is surely a massive food product manufacturer conspiracy to get you to buy more of it.