Unifying Operations Data Globally: RowShare’s Mobilization Plans After Success in France, Europe, & Beyond

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Since its establishment in 2018, RowShare has been innovating workplace collaboration, offering tailored data management tools. With a comprehensive suite of use cases, including data collection, granular row- and column-level viewing and/or editing permission, real-time analysis charts, and task automation, the platform addresses the needs of virtually all industries and business sectors. Founded in France, where RowShare’s precision and potential quickly gained traction, the company has since established its reputation across Europe, now mobilizing a new dedicated business development team to further its reach in the highly competitive US market.

Initially, RowShare launched with ambitions to reach a large pool of customers worldwide. After learning the ropes of the industry and analyzing the marketing budget at the time, the platform shifted its strategy, focusing on French clients and specific niches. Following its organic growth, RowShare expanded into the rest of Europe—for instance, the Spanish CaixaBank is one of RowShare’s largest clients to date—and beyond. Currently, 60% of RowShare’s customers are based outside France, spanning all continents.

“RowShare was built by former Microsoft engineers with decades of experience, so from the get-go, we knew that the product was good,” recalls founder Antoine Driard. “When we launched, we had to face the harsh reality – even if the product is perfect, it won’t sell by itself. I remember telling my shareholder, ‘If we want to reach the entire world, we will need ads at the Super Bowl.’ So, we pivoted and gradually positioned RowShare as a trusted solution among niche markets. It was a learning curve, but the lessons were invaluable.”

Over its seven years of operations, RowShare has offered customizable solutions and prompt support to its clients. Among the many French customers that RowShare impacted is Les Associés, a national network of independent wealth management firms and brokers boasting over 100 members. Co-Managing Partner Caroline Brument reflects:

“Our initial challenge was the complexity of compensation protocols between insurers, brokers, and advisors. Each insurer has its own way of calculating commissions, over commissions, commission reversals, etc. As a result, many players only discover their remuneration when the insurers pay them. Initially, we processed commissions in an Excel spreadsheet. We had to redo calculations manually, and the results weren’t always reliable. [RowShare] was the only affordable solution that could meet our expectations. To be honest, at first, we doubted RowShare could deliver on time and within such a reasonable budget. RowShare has simplified our relationship with our members by solving two problems at once: commission calculation and invoice management. We’ve gained peace of mind and reliability.”

After enabling this and many more successes within Europe, RowShare is multiplying not only geographically but also its niche market targets. With a wide range of use cases, the company is hoping to alleviate the challenges of insurance workers, sales teams without a CRM, managers, directors, and VPs looking to track progress, and more. This growth spirit will extend to offered tools, with AI integration scheduled for Q2.

Currently, RowShare’s customer support team offers personalized consultations in English, French, and Spanish, and more languages will be added as the platform expands. From the very first step to implementation to answering all queries, RowShare empowers clients with a blend of innovation and expertise. With RowShare, insights are crystal-clear, members see only the data they need, and processes are streamlined, fostering efficient collaboration and trust.

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