Best beauty deals to expect for Amazon Prime Day 2025

Around two months from now, Amazon Prime Day will be back once again for 2025. That means it’s time to start bookmarking all your favourite haircare and make-up must-haves ahead of the retailer’s mass markdown.

As usual, Amazon will offer a spread of competitive discounts across moisturisers, mascaras and more. Brands, both affordable and luxury, will take part. In previous years, we’ve spotted reductions on the much-loved Dyson airwrap, the cult Elemis cleansing balm and Maybelline’s ever-popular sky high lash sensational mascara.

The sale usually runs for two days, and while 2025’s dates are yet to be announced, we’re almost certain the deals will drop in July. As IndyBest’s beauty writer, I’ll be on hand throughout the Prime Day sales to keep on top of the best deals.

Whether you’ve a teen taking their first skincare steps or you’re stocking up on SPFs for a summer holiday, we have all the information you need. I’ve even found a few items on sale ahead of the July event to whet your appetite.

The official dates for Amazon’s summer Prime event haven’t been confirmed, though the online retailer has revealed it will take place in July – perfect for a timely sweat-proof make-up top-up. On previous Prime Days, the event landed mid-month on a Tuesday and Wednesday. Nothing’s absolute, of course, but 9 and 16 July appear to be likely dates.

Amazon’s beauty deals tend to launch on-site around the same time as its appliance, mattress and tech deals. The deals usually drop at 00:01 on Tuesday, carrying on until 00:00 on Wednesday, but the brand is keeping us in the dark for now.

The Amazon Prime Day beauty deals are a rare chance to snap up your favourite brands – think Color Wow, Olaplex and CeraVe – for less. These reductions are solely for Prime members (though it’s not too late to sign up) and span 48 hours. Amazon puts on a handful of other exclusive sales throughout the year, including the Spring Deal Days and Autumn’s Big Deal Days, but the summer date is arguably its biggest hitter. Look out for ‘lightning’ deals, too; they’re a great way to snap up an even better saving on popular products across skincare, grooming and more.

Last year, we saw big discounts from ghd, Elizabeth Arden and Medik8. I expect Shark to give us a healthy discount on its best-selling flexstyle wand and, from a bodycare POV, Philips and Braun should treat us to some reduced IPL and epilator devices. In 2024, the flexstyle was actually 30 per cent off for Prime Day, while the Philips lumea prestige boasted a £90 saving.

Beauty expert Louise Whitbread reviewed the Revlon salon in her round-up of the best hot brushes. She praised that the tool “gives your locks a speedy volume boost” and, notably, doesn’t get tangled. Now reduced by a generous 30 per cent ahead of the Prime Day event, now seems as good a time as ever to treat yourself to an at-home bouncy blow-dry, every day.

After awarding the ghd helios the title of ‘best for straight hair’ in IndyBest’s guide to the best hair dryers, I can’t get enough of this device’s speed of blow-drying and minimising flyaways. The concentrator nozzle ensures your strands are bone dry and silky soft from root to tip, while the option of three heat settings (including a cool shot) prevents damage. With more than £50 off on Amazon, take this as your sign to give your locks a luxe upgrade.

Reviewing the lumea 8000 in her guide to the best IPL machines, body care aficionado Amira Arasteh praised the “impressive results” she saw after using it, remarking that it resulted in “hair becoming sparser after just four treatments.” It’s now on sale for more than £70 off.

If you’ve not yet tried CeraVe’s hydrating cleanser, this 20 per cent reduction is the perfect opportunity. With ceramides and hyaluronic acid, this milky face wash cleanses without sensitivity thanks to its fragrance-free formula. Testing it in her guide to the best CeraVe products, beauty editor Lucy Partington was wowed at how it “works to remove makeup and cleanses quickly and easily.” In fact, she loved it so much that she chose it as our best buy.

Our pick of the very best hair straighteners, the ghd original styler remains a universal favourite more than two decades after first launching. The tool has even heat distribution and quickly straightens hair. According to our tester, it’s “suitable for all hair types, including fine and thick, wavy and curly locks”. We saw it reduced to £95.99 in the last Prime Day sale, and it’s not far off this price right now.

After more early deals? Browse the best air fryer deals to expect for Amazon Prime Day 2025 now